Positive thinking.

From now looking back to the October of the last year it has been a year round now.

A kind of a political year.

It all started with some kind of phenomenon in this country - with some super positive campaigns all around. With the atonement about life, about people, about country because You have the right to know¹. As well as with the thought that In the informational field of Latvia there is only one big minus.²

As it seemed from the beginning - at last there are some people who really think - hey, politicians can be good people too! There were some active advertisers, some active representatives of the intelligence, and, of course, very active politicians, fighting for the power. With an aim - to gain the vote of a person, showing - there are a lot of positive things in the politics. A nice plan, won’t you agree?

But as every fairy tail comes to an end, this one did too. It seems that the positive thoughts have very short timeline. As you can see, there is hardly a person who will say that politicians are those who make the field of information full with pluses. Only after one year of the election. I would say - interesting kind of communication. For some it helped to gain a part of the common power. But as the positive things did go away, the power seems to go hand in hand with them.

Why didn’t the positive advertisement words work before a year? Because politicians believed - we don’t take them positively. They didn’t believe themselves. We trusted them giving the vote. They didn’t change. Why? Because the campaigns were thought for us, not for the politicians. This shows one important thing - to change the rules around you at first you must change yourself. So - is your communication positive, because you are positive, or is it just a positive show?

¹ Slogan for Company of the freedom of the Speech

² Slogan of Organization “Pa Saulei”